Digital marketing and growth hacking nanodegree
Why learn digital marketing?
- Grow your business
- Use growth hacking tools to promote your product for free
- optimise outreach of your brand
- understand your market and influencers
Whether you think it’s a good or bad thing, we live in a world where eyes and attention of the market is projected most of the time onto screens. This makes digital marketing the largest and most valuable current sector of marketing. What this means for you is that a deep understanding of the systems and structures of digital marketing is of utmost importance for success in the startup nation.
Digital marketing is an easy way for companies to tell their brand’s story and brings companies to life on an online platform. Social media, email, and websites give companies the ability to reach consumers directly, which means customers are receiving more information in digital form than ever before.
Becoming a digital marketer is a journey - take this journey at the Developers.institute. In this course, we give you a framework to help you organise and plan your approach. We will introduce you to three companies featured throughout the Digital Marketing Nano-degree as examples of how the most successful companies apply what you will learn in context. This is an opportunity to take a course that is taught by someone who has worked at google and knows the ins and outs of digital marketing at the highest level and can give you the most important tips in the field.
What are you going to learn during this nanodegree?
Through an appealing and guided multi-angle learning experience, your will learn how to lead yourself and your teams towards strategies aiming to optimise usability and investment. Throughout the 10 sessions of the course, you will become familiar with concepts such as retargeting, you will get to know real exemplary digital marketing campaigns, and will master social network management. Full syllabus is attached at the bottom of the page.
Content found in this introductory microdegree on Digital Marketing:
- Increasing your visibility on Facebook, Google,Instagram, Amazon and other big platforms.
- Understanding the dynamics of Social Networks
- Insightful planning to carry out successful digital campaigns
- How to create your own PBV (price to book ratio)
- Hands on marketing of multiple products with live feedback
- Using the right metrics to measure your achievements
- Many take-home tips and tricks to be applied to your own business and life
So come join us!
Whether your interested in making your own startup or more fully understanding the startup ecosystem here in Tel aviv this course is for you. Developers.institute may even be where you find your future startup partner! Check out our offer Entrepreneur pack offer too!
This course is introductory and broad in range of topics covered. We offer more courses dictated to your specific digital marketing meeds, please be in contact for tailored in depth courses.